The white label option (in the Manage > Deploy tab of the editor) enables you to create standalone native versions of your AppSheet app for Android and iOS, so your app can be distributed as a direct download from the Android or iOS app stores without the need to download the AppSheet app. Whether or not you make use of this deployment path, you may also choose to enable the white label option in order to remove AppSheet branding and better establish your own brand within the app.
When you build your app with AppSheet, there are a few different places where the AppSheet brand is normally visible to the users of the app. Many of these are suppressed in a white label app, but for technical reasons, some are not:
In the hamburger menu of the app, there are options to Go to the App Gallery or to Create a New App. These do not appear in a white label app.
The splash screen shown when the app is launched features the AppSheet logo. This does not appear in a white label app when distributed as a standalone native app. For iOS deployment you can provide your own icon instead, however the phrase "Powered by AppSheet" does still appear in small print at the bottom of the screen.
In email sent from the Share button or the workflow rules, there is a "powered by AppSheet" email suffix. This does not appear in a white label app.
In the email sent from the Share button or the workflow rules, the email originates from firstname.lastname@example.org. This also occurs in a white label app. For security reasons, we cannot send email directly from your email address. To avoid this behavior of the share button, the button can be disabled in UX > Options. For workflow, if you need email to originate from your own address, consider using a webhook workflow rule to connect to your own email service.
On the third party authentication screens (e.g. with Google Drive), the user will see that AppSheet is asking for permission to access their user information. Similarly, the first time the app needs to take actions that require permission such as accessing the current location or the camera, users will see that appsheet.com is requesting this access. This also occurs in a white label app. Since the white label app still connects to the cloud provider through the AppSheet service, these cannot be simply removed.
From some views in the app, the Share button shares the data being viewed, but from other views it shares a link to install your app via the AppSheet app. This also occurs in a white label app. Since publication of the app occurs outside the AppSheet system, we do not obtain links to the published apps. To avoid this behavior of the share button, the button can be disabled in UX > Options.
The use of the white label option requires one of the advanced subscription plans. Please consult the AppSheet pricing page.